About BUHAT

The middleware for a fairer exchange of value.

BUHAT sits between everyday Filipino actions and the brands who want to understand them — making sure that when data moves, value moves with it.

Why We Exist

Brands spend enormous effort trying to understand Filipino consumers — while the people generating that insight rarely see any of the value it creates. BUHAT was built to close that gap.

Rather than another app fighting for space on someone's home screen, BUHAT is a layer of middleware: it plugs into the apps and platforms people already use, captures everyday actions with consent, and turns them into two things at once — a reward for the person, and verified insight for the brand.

How It Works

Middleware, in three steps.

Action happens

Someone completes an everyday action inside a partner app or platform — a purchase, a review, a survey, a check-in.

BUHAT captures it, with consent

BUHAT verifies the action and rewards the person for it — points, cash-outs, or brand perks, always with full visibility into what's being shared.

Brands receive the insight

Aggregated, verified data flows to brands through dashboards built for the Filipino market — never raw, never without consent.

What We Hold Ourselves To

Trust, transparency, impact.

Trust

We earn it before we ask for anything in return. Every integration is built to protect the person at the other end of the data.

Transparency

Users always know exactly what they're sharing and why — no dark patterns, no fine print doing the heavy lifting.

Impact

Insight that changes what brands build — not just what they sell, or who they target next.

Want BUHAT in your product?

If you're building something that could run on trusted, first-party consumer insight, let's talk.

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